About Bryce

Perhaps the most important thing to know about me, is that my practice really isn't about me. My practice is about listening to small business owners and individuals about accounting and tax related matters, and making those matters understandable.

For what it is worth, my experience is largely around the happenstance of learning and embracing QuickBooks Online (QBO), when many accountants were unfamiliar. My mission has always been simple: transparency between the books and tax returns.

I often recommend QuickBooks branded products and services because I feel they are the best tools to make business books accurate, while also easy to maintain.

I have been lucky to get to work with, and get to know some wonderful individuals at Intuit who create, market, and support their products and services. I'm a past member of the Accountant Advisory Council for Intuit, and currently an Advanced Certified ProAdvisor, a CPA, and a member of the Intuit Trainer/Writer Network. More than all of those designations, I'm an understandable, likeable, down-to-earth proponent of outstanding accounting and tax returns.

Today it is primarily the teamwork of partner bookkeepers that allows me to deliver accurate and timely tax returns. Bookkeepers transform many transactions into ending balance bliss. I gain insight and expertise by listening to clients about what we, and the products and services we use, can do better. I'm proud of a practice that is primarily one-to-one client relationships. I'm simply a CPA who understands that responsiveness matters.

I'm a disciple of the Intuit philosophy of listening to customers, and a fanatic of the benefits of an open exchange with clients on product and workflow improvement.

I began my practice years ago, and operate as a mobile and virtual professional. Prior to operating as a sole practitioner, I worked at a large firm in Chico CA (Matson & Isom) after graduating from CSU, Chico. Subsequently, I worked at a large Bay Area firm (Armanino LLP) in San Leandro, and later in Walnut Creek. I started solo to better support small businesses using QuickBooks Online.